The Super Bowl Experience comes to Moscone Center February 3 – 7, 2026. General admission tickets are $40-$70 per person with kids 12 and under free. Super Bowl Xtra (Fast Past Add-on) $100 – $140 with tickets required for all ages. TICKET LINK
Throughout the Super Bowl Experience, fans can take memorable photos with the Vince Lombardi Trophy, race in a 40-yard dash against virtual NFL players on LED screens and explore a display featuring all 59 Super Bowl rings.
This family-friendly event will offer fans the chance to meet current NFL players and Legends for autographs, shop for exclusive gear at the NFL Shop presented by Visa and enjoy interactive games and NFL FLAG clinics.
What to Expect at the Super Bowl Experience?
There will be several different activities, exhibits, clinic, competitions and maker spaces. Basically, something for everyone to enjoy about the game of football. Activities and exhibits are subject to change, but here is some featured fun.
NFL Shop: Shop here on online NFL Shop.
- Air Challenge presented by FedEx: How do your quarterback skills stack up against this year’s FedEx Air NFL Player of the Year nominees?
- Ground Challege by FedEx: Prove you have the rushing skills of the FedEx Ground NFL Player of the Year nominees by catching a punt and weaving through traffic down the field to the end zone.
- Extra Point Kick presented by NFL Extra Points: Test your kicking skills by attempting to convert an extra point through NFL uprights.
- Vertical Jump: Test your leaping skills in the NFL Combine drill which measures your vertical leap against an NFL player.
- NFL Play 60 Zone: Arts and Crafts, NFL Gear, Football Clinics for kids ages 6-14.
- NFL Museum, Lombardi Trophy, Super Bowl Rings.
- My Cause My Cleats
- The Huddle at the Autograph Stage: Get free autographs from current NFL players and NFL Legends. Autograph availability is on a first-come-first-serve basis.
- KultureCity (Sensory Friendly) Our S.A.V.E (Sensory Activation Vehicle) makes events accessible for all. Inside, the space is designed to provide a quick sensory refuge for those with sensory needs. We are located downstairs next to Fan Services in Hall D.
- Toyota Glow Up Classic: NFL FLAG Glow Up Classic exhibition game spotlights two local SF High School Female FLAG teams under the electrifying UV lights at Super Bowl Experience.
- Visa: In collaboration with local artists, Visa invites fans at the Super Bowl Experience to show their colors and personalize unique NFL-inspired prints. This hands-on makerspace experience celebrates art, football, and entrepreneurship.
For the most up to date information visit: Super Bowl Experience Event Info and download NFL OnePass App.
Super Bowl Experience Ticket Prices
Tickets are $40-$70 per person. Kids 12 and under are free.
Super Bowl Xtra (Fast Past Add-on) $100-$140. Ticket Required for all Ages.
General admission tickets and Super Bowl Xtra tickets are available at Ticketmaster. [LINK] Cheapest days for tickets are Wednesday and Thursday.*
| Day | Adult General Admission (GA) | Kids | Get Tickets |
|---|---|---|---|
| Tuesday, Feb 3 | $40 GA, $120 SBxtra | Kids 12 and under FREE |  |
| Wednesday, Feb 4 | $40 GA, $100 SBxtra | Kids 12 and under FREE | |
| Thursday, Feb 5 | $40 GA, $100 SBxtra | Kids 12 and under FREE | |
| Friday, Feb 6 | $50 GA, $120 SBxtra | Kids 12 and under FREE | |
| Saturday, Feb 7 | $70 GA, $140 SBxtra | Kids 12 and under FREE | |
| Updated 26/01/09 Prices are current as of publication. | |||
| Sbxtra ticket required for all ages. |
Super Bowl Experience Discounts
Military Discount
All military members and their families are invited to enjoy 50% off general admission tickets from Tuesday, February 3, through Saturday, February 7. Additionally, on Wednesday, February 4, all military members and their families will receive free admission courtesy of the Wounded Warrior Project. [Ticket Link]
First Responders Discount
This year the NFL is pleased to offer discounted tickets to First Responders to the Super Bowl Experience Presented by Jersey Mike’s at the Moscone Center. Tickets at the Box Office with a valid work ID.
Senior Discount
Anyone born before 1963 is eligible for 50% off General Admission Tickets. Must show ID, only redeemable in-person at the box office.
NFLPA / NFL Alumni Discount
Anyone who shows a Player Association (NFLPA) card, NFL Legends Card OR NFL ALUMNI ASSOCIATION card at the box office will receive free admission for them + 3 guests. Redeemable in-person at Box Office only.
Sensory Friendly Hours
For fans with sensory friendly needs, visit the event on Thursday , February 5, 2026 from 3 pm – 5 pm. Special areas and sensory bags will be available from KultureCity.
- * Ticket prices are subject to change. Information is current as of publication. Source: Super Bowl Experience FAQ, Ticketmaster
Double-check the event information on the event website as sometimes events are canceled or details changed. Report Event | Image credit/image courtesy of 2026 Super Bowl Experience/Jersey Mike’s.
